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| You Asked.. |
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| -Hi, I am currently looking at a 3,500 Sq. Ft. space that used to be franchised florist. It is right of a major highway and you can see it driving on the highway. About 88,000 people drive by everyday accodring to the town's website. I spoke with the leasing company and they are quoting me $9,000+utilities per month. To me, it just seems really high. How can I manage to keep the store running at such high prices?
Ask yourself what volume of sales would you need to generate to cover that type of lease?
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| -I have a realtive who has worked for a florist and this shop is closing because the city is widening the street and buying his building. He has several other shops that he will keep open and he has been unable to find another one.
I currently own a building that I live in but now is zoned commercial. Located on a very busy street with a high traffic count and a few blocks from one of the busiest intersections.
This building is next door to a funeral home and a block from the cemetery.
While I have great faith in this relative and feel she knows a lot about running a floral shop, I need to find out the PROFIT POTENTIAL.
Thank you for any help, advice, suggestions you can give me.
The place to start is to write a business plan. The KEY piece of information will be the sales volume projection, and that projection should come from good market analysis. A well run flower shop can profit 5 - 20% pre-tax. Naturally, that depends greatly upon salary of owner/mgr/operator, and the structure of your corporation.
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| -How long can I keep flowers in my cooler?
It can be hard when you first open a flower shop. You buy flowers to fill the cooler, and then don't sell them all right away. One of the most painful things a florist does is throw away flowers, but some times it just can't be avoided. Flowers are a perishable item!
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| - I am a 20 yr old student who would love to open up a flower shop as soon as possible but I want to know more about how I could do so before jumping into it. I know I'm very young but it's been my passion to open one up. Since 10th grade of high school I've always wanted my own shop. I would like to ask you for some advice on what i should be looking for into doing so. Owning my own flower shop has always been my dream. I have so many ideas into what I want in my shop but you know you have to start on step one to move on.
Thank you for your email and positive feedback. I encourage you to follow your passion while making good decisions for your financial security.
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| -How do I handle grieving families who want to order flowers?
Often, these customers' emotions are raw and they are overwhelmed with their loss, not to mention the funeral arrangements. Remember, these family members are looking to you for more than just flowers. The important thing is that you take a deep breath and face them with empathy, kindness, respect and professionalism.
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