Forming your Fantastic Floral Team There is no shortage of work at a flower shop and while it can be scary to trust someone to take over the critical design work, you aren't going to be able to do it yourself. There is a lot more than just design work though. Here are a few of the many things that happen behind the scenes that you as the business owner are going to have to … [Read more...]
Suppliers for your Flower Shop
A good wholesale florist is the most important supplier a flower shop can have. Your success is tied to being able to sell floral arrangements and mixed bouquets and to do this consistently and affordably, florists will need to get bulk flowers, plants, and floral supplies from a variety of sources. Common sources of supplies and fresh-cut flowers for florist shops come from … [Read more...]
Writing a Business Plan for Your New Flower Shop
Every business needs a business plan. It gets all those juicy ideas out of your head and on paper - trust me when I say it's important to do this since the ideas in your head may not make sense when you see them on paper. A business plan outlines the identity of your business and your financial goals for your business. It helps you get investment or loans and is ultimately … [Read more...]
Market Research For Your Flower Shop
What markets exist in your community and who is your target customer? First things first. Before you invest time, money and energy into opening a flower shop, first, make sure there is a market for your flowers. In other words, take time to think about who your potential customers will be, how much of what they will buy, and when. Answer these questions: How many consumers … [Read more...]
Insight on the Floral Industry
You are joining an industry full of hardworking, creative and dedicated people. The industry includes growers, manufacturers, suppliers, wholesalers, retailers, designers, educators and others. The Society of American Florists The Society of American Florists is one of the premier industry organizations. They conduct research, lobby congress on our behalf, produce marketing … [Read more...]