What markets exist in your community and who is your target customer? First things first. Before you invest time, money and energy into opening a flower shop, first, make sure there is a market for your flowers. In other words, take time to think about who your potential customers will be, how much of what they will buy, and when. Answer these questions: How many consumers … [Read more...]
Insight on the Floral Industry
You are joining an industry full of hardworking, creative and dedicated people. The industry includes growers, manufacturers, suppliers, wholesalers, retailers, designers, educators and others. The Society of American Florists The Society of American Florists is one of the premier industry organizations. They conduct research, lobby congress on our behalf, produce marketing … [Read more...]