Hi, I am currently looking at a 3,500 Sq. Ft. space that used to be franchised florist. It is right of a major highway and you can see it driving on the highway. About 88,000 people drive by everyday accodring to the town's website. I spoke with the leasing company and they are quoting me $9,000+utilities per month. To me, it just seems really high. How can I manage to keep the … [Read more...]
How to work with grieving families
How do I handle grieving families who want to order flowers? Often, these customers' emotions are raw and they are overwhelmed with their loss, not to mention the funeral arrangements. Remember, these family members are looking to you for more than just flowers. The important thing is that you take a deep breath and face them with empathy, kindness, respect and … [Read more...]
Flower Cooler Life
It can be hard when you first open a flower shop. You buy flowers to fill the cooler, and then don’t sell them all right away. One of the most painful things a florist does is throw away flowers, but sometimes it just can’t be avoided. There are special flower coolers to maximize the life of flowers. Freshly cut flowers will rot when kept at room temperature, but ordinary … [Read more...]